The Wine Marketing Field Guide | Heather Daenitz | Substack

Get Wine Marketing Tips Delivered to Your Inbox Weekly

Social Media Field Guide

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

5-Minute Friday | Identify Your Best Performing Posts

And recreate them

Jan 2 • Heather Daenitz

5-Minute Friday | Update Your Facebook Cover Photo

I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a…

Dec 26, 2025 • Heather Daenitz

Work With Me

Social Media Consulting

Build a Community on Social Media

Book a 1:1 Strategy Session With Me

Create a plan for your social media that works

Wine Photography Services

Professional photography that tells your brand’s story and sells more wine.

Email Marketing Field Guide

5-Minute Friday | Do a Post-Mortem on ONE Email or Post

We love data over here

Nov 21, 2025 • Heather Daenitz

Why Your Wine Marketing (Really) Isn’t Working

You gotta look at the whole pictures when determining if your marketing is working.

Nov 18, 2025 • Heather Daenitz

5-Minute Friday | Update Your Welcome Email (or Create One)

Because nothing says “we’re glad you’re here” like… actually saying it.

Nov 14, 2025 • Heather Daenitz

How many emails is too many?

It's all relative.

Sep 30, 2025 • Heather Daenitz

Read it Like You're Not You

Inviting you to be a bit narcissistic when you proofread your copy

Sep 3, 2025 • Heather Daenitz

Case Studies

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

1:08:13

Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13

Jan 27 • Heather Daenitz

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

54:06

Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective

In which we discuss risk-taking, having fun, and one-off wines

Nov 26, 2025 • Heather Daenitz

59:10

Holistic Wine Marketing with Jason Haas of Tablas Creek

A case study in company culture, regenerative practices, and long-game storytelling

Nov 5, 2025 • Heather Daenitz

47:43

Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines

A case study in transforming a legacy brand while honoring its roots.

Sep 3, 2025 • Heather Daenitz and Sonja Magdevski

How to Sell Your Wine Without Scare Tactics-A Case Study

In which, I rewrite a script from a wine ad I keep seeing

Apr 26, 2025 • Heather Daenitz

What the Wine Industry Can Learn from a Ramen Shop in Paso Robles

How Momotaro Ramen's thoughtful branding and hospitality created a lovely experience for this novice ramen lover.

Mar 20, 2025 • Heather Daenitz

Content Creation

A brief rundown of the different types of bottle photography and when & where you might use them

Feb 26 • Heather Daenitz

5-Minute Friday | Now Make Content Out of It

Last week, I asked you to go search yourself on Instagram, TikTok, and Reddit to see what people are actually saying about your winery or your region.

Dec 19, 2025 • Heather Daenitz

"Should I hire a professional?"

My honest and only slightly biased opinion on hiring a professional creatives for content.

Sep 9, 2025 • Heather Daenitz

Talk Directly to Your People

Your Most Valuable Content Can’t Be Googled

Feb 11, 2025 • Heather Daenitz

Get Wine Marketing Tips Delivered to Your Inbox Weekly

Recent posts

1:08:13

Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13

Jan 27 • Heather Daenitz

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

Oh No! Not Another Article About Dry January!

Why the NA wine panic, loneliness discourse, and Dry January are all part of the same conversation

Jan 7 • Heather Daenitz

What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings

Beyond Gimmicks: How to Build Real Community in Wine Marketing

Jan 5 • Heather Daenitz

54:33

5-Minute Friday | Identify Your Best Performing Posts

And recreate them

Jan 2 • Heather Daenitz

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts