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5-Minute Friday
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My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
And I'm still thinking about it
Jan 13
12
6
1
Oh No! Not Another Article About Dry January!
Why the NA wine panic, loneliness discourse, and Dry January are all part of the same conversation
Jan 7
•
Heather Daenitz
14
2
3
54:33
What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings
Beyond Gimmicks: How to Build Real Community in Wine Marketing
Jan 5
•
Heather Daenitz
4
Most Popular
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Wine Marketing for People Who Don’t Have The Time
Oct 23, 2025
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Heather Daenitz
10
Just Let People Put Ice in Their Fucking Wine
Dec 16, 2025
•
Heather Daenitz
29
14
7
Why Niche Wine Festivals Are the Future of the Wine Industry
Jul 29, 2025
•
Heather Daenitz
19
5
4
Not Everyone Wants to Be a Wine Geek
Aug 12, 2025
•
Heather Daenitz
14
5
3
We Need to Stop Talking About How Shit the Wine Industry Is Doing
Sep 16, 2025
•
Heather Daenitz
13
5
Unpacking the 2025 DTC Wine Symposium
Jan 29, 2025
•
Heather Daenitz
9
1
1
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Social Media Field Guide
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5-Minute Friday | Identify Your Best Performing Posts
And recreate them
Jan 2
•
Heather Daenitz
5
1
5-Minute Friday | Update Your Facebook Cover Photo
I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a…
Dec 26, 2025
•
Heather Daenitz
2
Treat Social Media Like a Yearbook
In which we learn to use our social media as a living archive rather than (only) a sales channel.
Dec 23, 2025
•
Heather Daenitz
2
1
Work With Me
Social Media Consulting
Build a Community on Social Media
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Create a plan for your social media that works
Wine Photography Services
Professional photography that tells your brand’s story and sells more wine.
Email Marketing Field Guide
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5-Minute Friday | Do a Post-Mortem on ONE Email or Post
We love data over here
Nov 21, 2025
•
Heather Daenitz
2
Why Your Wine Marketing (Really) Isn’t Working
You gotta look at the whole pictures when determining if your marketing is working.
Nov 18, 2025
•
Heather Daenitz
5
2
1
5-Minute Friday | Update Your Welcome Email (or Create One)
Because nothing says “we’re glad you’re here” like… actually saying it.
Nov 14, 2025
•
Heather Daenitz
3
1
How many emails is too many?
It's all relative.
Sep 30, 2025
•
Heather Daenitz
2
Read it Like You're Not You
Inviting you to be a bit narcissistic when you proofread your copy
Sep 3, 2025
•
Heather Daenitz
3
10
Case Studies
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My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
And I'm still thinking about it
Jan 13
12
6
1
54:06
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
In which we discuss risk-taking, having fun, and one-off wines
Nov 26, 2025
•
Heather Daenitz
59:10
Holistic Wine Marketing with Jason Haas of Tablas Creek
A case study in company culture, regenerative practices, and long-game storytelling
Nov 5, 2025
•
Heather Daenitz
3
47:43
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
A case study in transforming a legacy brand while honoring its roots.
Sep 3, 2025
•
Heather Daenitz
and
Sonja Magdevski
4
How to Sell Your Wine Without Scare Tactics-A Case Study
In which, I rewrite a script from a wine ad I keep seeing
Apr 26, 2025
•
Heather Daenitz
1
What the Wine Industry Can Learn from a Ramen Shop in Paso Robles
How Momotaro Ramen's thoughtful branding and hospitality created a lovely experience for this novice ramen lover.
Mar 20, 2025
•
Heather Daenitz
1
3
The Most Entertaining Explanation of Terroir I’ve Ever Seen
What wineries can learn from Alta Colina’s hilarious (and brilliant) stormy vineyard report
Feb 20, 2025
•
Heather Daenitz
A Michelin Star Winery
Striving for "Bucket List Winery" Status and Other Unreasonable Goals
Nov 19, 2024
•
Heather Daenitz
1
1
Content Creation
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5-Minute Friday | Now Make Content Out of It
Last week, I asked you to go search yourself on Instagram, TikTok, and Reddit to see what people are actually saying about your winery or your region.
Dec 19, 2025
•
Heather Daenitz
3
"Should I hire a professional?"
My honest and only slightly biased opinion on hiring a professional creatives for content.
Sep 9, 2025
•
Heather Daenitz
5
Talk Directly to Your People
Your Most Valuable Content Can’t Be Googled
Feb 11, 2025
•
Heather Daenitz
5
2
2
How Many Ways Can I Say, "It's Pruning Season"
(Or, How to Tell the Same Story Every Year Without Losing Your Mind)
Feb 4, 2025
•
Heather Daenitz
14
6
2
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Recent posts
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5-Minute Friday | Identify Your Best Performing Posts
And recreate them
Jan 2
•
Heather Daenitz
5
1
A Look Back at 2025: Your Most-Loved Posts, My Personal Favorites, and a Few That Deserved More Hype
Am I a thought leader yet?!
Dec 30, 2025
•
Heather Daenitz
5
5-Minute Friday | Update Your Facebook Cover Photo
I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a…
Dec 26, 2025
•
Heather Daenitz
2
Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked
On influencer partnerships, creative freedom, and communicating without condescension
Dec 24, 2025
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Heather Daenitz
1
1:19:16
Treat Social Media Like a Yearbook
In which we learn to use our social media as a living archive rather than (only) a sales channel.
Dec 23, 2025
•
Heather Daenitz
2
1
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