The Wine Marketing Field Guide | Heather Daenitz | Substack

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Instagram Field Guide

Is Follower Count a Scam? (Yep!)

Can we stop saying we want more followers when we don't even engage the community we have now?

Jul 1 •

Heather Daenitz

How to Take Your Instagram Stories from Meh to Amazing

Magic pixie dust for your Stories.

May 31 •

Heather Daenitz

How to tell a story on Instagram Stories

They are called Stories for a reason

May 24 •

Heather Daenitz

What Kinds of Instagram Stories Should Wine Brands Make?

Your quick-start guide to Stories that your audience will actually want to watch

May 13 •

Heather Daenitz

Wineries: Stop Sleeping on Instagram Stories

Why consistent Stories can transform your Instagram strategy, plus a special announcement.

May 6 •

Heather Daenitz

Giveaways Aren't as Effective as You Think They Are

Giveaways Can Attract Attention—But Are They Helping You Build a Loyal, Engaged Community?

Oct 29, 2024 •

Heather Daenitz

The Wine Marketing Field Guide

The Wine Marketing Field Guide

Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Written and curated by Heather Daenitz of Craft & Cluster.

Case Studies

How to Sell Your Wine Without Scare Tactics-A Case Study

In which, I rewrite a script from a wine ad I keep seeing

Apr 26 •

Heather Daenitz

What the Wine Industry Can Learn from a Ramen Shop in Paso Robles

How Momotaro Ramen's thoughtful branding and hospitality created a lovely experience for this novice ramen lover.

Mar 20 •

Heather Daenitz

The Most Entertaining Explanation of Terroir I’ve Ever Seen

What wineries can learn from Alta Colina’s hilarious (and brilliant) stormy vineyard report

Feb 20 •

Heather Daenitz

A Michelin Star Winery

Striving for "Bucket List Winery" Status and Other Unreasonable Goals

Nov 19, 2024 •

Heather Daenitz

Marketing Lessons from a Fragrance Ad

What a Fragrance Ad Taught Me About Marketing Luxury, Allocation-based Wine Brands

Sep 26, 2024 •

Heather Daenitz

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