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5-Minute Friday
Work with Me
Buy Me a Beverage
About
The Return of "Grandma Hobbies"
and how wineries can tap into the slower, analog moments people are craving
6 hrs ago
•
Heather Daenitz
3
1
5-Minute Friday | Black Friday Edition
A lil' check in on how you're doing on this, the day of your daughter's biggest sale of the year.
Nov 28
•
Heather Daenitz
2
54:06
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
In which we discuss risk-taking, having fun, and one-off wines
Nov 26
•
Heather Daenitz
Most Popular
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Wine Marketing for People Who Don’t Have The Time
Oct 23
•
Heather Daenitz
9
Why Niche Wine Festivals Are the Future of the Wine Industry
Jul 29
•
Heather Daenitz
19
5
4
Not Everyone Wants to Be a Wine Geek
Aug 12
•
Heather Daenitz
14
5
3
We Need to Stop Talking About How Shit the Wine Industry Is Doing
Sep 16
•
Heather Daenitz
13
5
Unpacking the 2025 DTC Wine Symposium
Jan 29
•
Heather Daenitz
9
1
1
How Many Ways Can I Say, "It's Pruning Season"
Feb 4
•
Heather Daenitz
14
6
2
Get Wine Marketing Tips Delivered to Your Inbox Weekly
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Social Media Field Guide
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5-Minute Friday | Do a Post-Mortem on ONE Email or Post
We love data over here
Nov 21
•
Heather Daenitz
2
Why Your Wine Marketing (Really) Isn’t Working
You gotta look at the whole pictures when determining if your marketing is working.
Nov 18
•
Heather Daenitz
4
2
1
Read it Like You're Not You
Inviting you to be a bit narcissistic when you proofread your copy
Sep 3
•
Heather Daenitz
3
10
Work With Me
Social Media Consulting
Build a Community on Social Media
Book a 1:1 Strategy Session With Me
Create a plan for your social media that works
Wine Photography Services
Professional photography that tells your brand’s story and sells more wine.
Email Marketing Field Guide
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5-Minute Friday | Do a Post-Mortem on ONE Email or Post
We love data over here
Nov 21
•
Heather Daenitz
2
Why Your Wine Marketing (Really) Isn’t Working
You gotta look at the whole pictures when determining if your marketing is working.
Nov 18
•
Heather Daenitz
4
2
1
5-Minute Friday | Update Your Welcome Email (or Create One)
Because nothing says “we’re glad you’re here” like… actually saying it.
Nov 14
•
Heather Daenitz
3
1
How many emails is too many?
It's all relative.
Sep 30
•
Heather Daenitz
2
Read it Like You're Not You
Inviting you to be a bit narcissistic when you proofread your copy
Sep 3
•
Heather Daenitz
3
10
Case Studies
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54:06
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
In which we discuss risk-taking, having fun, and one-off wines
Nov 26
•
Heather Daenitz
59:10
Holistic Wine Marketing with Jason Haas of Tablas Creek
A case study in company culture, regenerative practices, and long-game storytelling
Nov 5
•
Heather Daenitz
3
47:43
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
A case study in transforming a legacy brand while honoring its roots.
Sep 3
•
Heather Daenitz
and
Sonja Magdevski
4
How to Sell Your Wine Without Scare Tactics-A Case Study
In which, I rewrite a script from a wine ad I keep seeing
Apr 26
•
Heather Daenitz
1
What the Wine Industry Can Learn from a Ramen Shop in Paso Robles
How Momotaro Ramen's thoughtful branding and hospitality created a lovely experience for this novice ramen lover.
Mar 20
•
Heather Daenitz
1
3
The Most Entertaining Explanation of Terroir I’ve Ever Seen
What wineries can learn from Alta Colina’s hilarious (and brilliant) stormy vineyard report
Feb 20
•
Heather Daenitz
A Michelin Star Winery
Striving for "Bucket List Winery" Status and Other Unreasonable Goals
Nov 19, 2024
•
Heather Daenitz
1
1
Marketing Lessons from a Fragrance Ad
What a Fragrance Ad Taught Me About Marketing Luxury, Allocation-based Wine Brands
Sep 26, 2024
•
Heather Daenitz
2
Content Creation
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"Should I hire a professional?"
My honest and only slightly biased opinion on hiring a professional creatives for content.
Sep 9
•
Heather Daenitz
5
Talk Directly to Your People
Your Most Valuable Content Can’t Be Googled
Feb 11
•
Heather Daenitz
5
2
2
How Many Ways Can I Say, "It's Pruning Season"
(Or, How to Tell the Same Story Every Year Without Losing Your Mind)
Feb 4
•
Heather Daenitz
14
6
2
Documenting Harvest
And how to use that content across your marketing channels
Sep 3, 2024
•
Heather Daenitz
2
1
1
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Recent posts
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So harvest is over. Now What?
How to channel your pent up energy/momentum/interest from harvest into your marketing
Nov 25
•
Heather Daenitz
2
5-Minute Friday | Do a Post-Mortem on ONE Email or Post
We love data over here
Nov 21
•
Heather Daenitz
2
Why Your Wine Marketing (Really) Isn’t Working
You gotta look at the whole pictures when determining if your marketing is working.
Nov 18
•
Heather Daenitz
4
2
1
5-Minute Friday | Update Your Welcome Email (or Create One)
Because nothing says “we’re glad you’re here” like… actually saying it.
Nov 14
•
Heather Daenitz
3
1
Introducing: 5-Minute Fridays
A weekly tip for wineries who don’t have time for yet another marketing project.
Nov 13
•
Heather Daenitz
1
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