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What's the Price of a Pour?
Tensley Wines just dropped their tasting fee to $1 and it might be just crazy enough to work.
Oct 9
•
Heather Daenitz
1
2
How many emails is too many?
It's all relative.
Sep 30
•
Heather Daenitz
I'm Still on the Waitlist
Clearly the multi-year waitlist thing is working for some right now, but will that continue to be the case?
Sep 23
•
Heather Daenitz
3
9
Most Popular
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Why Niche Wine Festivals Are the Future of the Wine Industry
Jul 29
•
Heather Daenitz
17
5
Not Everyone Wants to Be a Wine Geek
Aug 12
•
Heather Daenitz
14
5
Unpacking the 2025 DTC Wine Symposium
Jan 29
•
Heather Daenitz
9
1
We Need to Stop Talking About How Shit the Wine Industry Is Doing
Sep 16
•
Heather Daenitz
12
How Many Ways Can I Say, "It's Pruning Season"
Feb 4
•
Heather Daenitz
14
6
Marketing Wine Feels Like An Uphill Battle Right Now
Mar 18
•
Heather Daenitz
10
3
Get Wine Marketing Tips Delivered to Your Inbox Weekly
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Social Media Field Guide
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Read it Like You're Not You
Inviting you to be a bit narcissistic when you proofread your copy
Sep 3
•
Heather Daenitz
3
10
57:02
Can Your Winery Skip Social Media?
Answering this and other titillating wine marketing questions .
Jul 16
•
Heather Daenitz
1
I'm Still Salty About This
That Time an Influencer Asked to Collaborate Without Following My Client (and A Random Guy Got Mad at Me About My Response)
Jul 8
•
Heather Daenitz
1
Work With Me
Social Media Consulting
Build a Community on Social Media
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Wine Photography Services
Professional photography that tells your brand’s story and sells more wine.
Email Marketing Field Guide
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How many emails is too many?
It's all relative.
Sep 30
•
Heather Daenitz
Read it Like You're Not You
Inviting you to be a bit narcissistic when you proofread your copy
Sep 3
•
Heather Daenitz
3
10
Winery Emails that Don't Suck with Erica Walter of Email Mavens
A 30,000 foot view of winery email marketing
May 6
•
Heather Daenitz
and
Erica Walter
57:10
Marketing Wine Feels Like An Uphill Battle Right Now
Wineries are closing, younger consumers aren’t buying, and the industry is struggling. But I'll be damned if I give up on it.
Mar 18
•
Heather Daenitz
10
3
Documenting Harvest
And how to use that content across your marketing channels
Sep 3, 2024
•
Heather Daenitz
2
1
Case Studies
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47:43
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
A case study in transforming a legacy brand while honoring its roots.
Sep 3
•
Heather Daenitz
and
Sonja Magdevski
4
How to Sell Your Wine Without Scare Tactics-A Case Study
In which, I rewrite a script from a wine ad I keep seeing
Apr 26
•
Heather Daenitz
1
What the Wine Industry Can Learn from a Ramen Shop in Paso Robles
How Momotaro Ramen's thoughtful branding and hospitality created a lovely experience for this novice ramen lover.
Mar 20
•
Heather Daenitz
1
3
The Most Entertaining Explanation of Terroir I’ve Ever Seen
What wineries can learn from Alta Colina’s hilarious (and brilliant) stormy vineyard report
Feb 20
•
Heather Daenitz
A Michelin Star Winery
Striving for "Bucket List Winery" Status and Other Unreasonable Goals
Nov 19, 2024
•
Heather Daenitz
1
Marketing Lessons from a Fragrance Ad
What a Fragrance Ad Taught Me About Marketing Luxury, Allocation-based Wine Brands
Sep 26, 2024
•
Heather Daenitz
2
Content Creation
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"Should I hire a professional?"
My honest and only slightly biased opinion on hiring a professional creatives for content.
Sep 9
•
Heather Daenitz
4
Talk Directly to Your People
Your Most Valuable Content Can’t Be Googled
Feb 11
•
Heather Daenitz
5
2
How Many Ways Can I Say, "It's Pruning Season"
(Or, How to Tell the Same Story Every Year Without Losing Your Mind)
Feb 4
•
Heather Daenitz
14
6
Documenting Harvest
And how to use that content across your marketing channels
Sep 3, 2024
•
Heather Daenitz
2
1
Get Wine Marketing Tips Delivered to Your Inbox Weekly
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Recent posts
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We Need to Stop Talking About How Shit the Wine Industry Is Doing
Because every time we say “wine is dying,” the world believes us.
Sep 16
•
Heather Daenitz
12
What Happens When Wine Nerds Throw a Conference?
Listen now | Early Bird Pricing for the 2026 DTC Wine Symposium Ends September 30!
Sep 15
•
Heather Daenitz
1
44:18
"Should I hire a professional?"
My honest and only slightly biased opinion on hiring a professional creatives for content.
Sep 9
•
Heather Daenitz
4
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
A case study in transforming a legacy brand while honoring its roots.
Sep 3
•
Heather Daenitz
and
Sonja Magdevski
4
47:43
Read it Like You're Not You
Inviting you to be a bit narcissistic when you proofread your copy
Sep 3
•
Heather Daenitz
3
10
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