Subscribe
Sign in
Home
Podcast
Notes
5-Minute Friday
Work with Me
Buy Me a Beverage
About
The Afterparty is Where Community Thrives
Thoughts from the ‘O’ Bar at the Bacara
Sep 30
•
Heather Daenitz
4
5
A Local's Guide to the Santa Ynez Valley, Courtesy of... Banana Republic???
Inside the Banana Republic x Companion Hospitality x Matt Morris Films collab, and the marketing playbook wineries should be stealing
Sep 23
•
Heather Daenitz
3
Content creation isn't hard when your job is cool
A lazy(ish) person's guide to building a visual library five minutes at a time
Sep 15
•
Heather Daenitz
5
2
1
Most Popular
View all
Wine Marketing for People Who Don’t Have The Time
Oct 23, 2025
•
Heather Daenitz
10
Just Let People Put Ice in Their Fucking Wine
Dec 16, 2025
•
Heather Daenitz
30
14
7
Why Niche Wine Festivals Are the Future of the Wine Industry
Jul 29, 2025
•
Heather Daenitz
19
5
4
How to Write a Winery Newsletter People Actually Read
Sep 8
•
Heather Daenitz
24
6
1
My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
Jan 13
16
6
1
DTC + Unified 2026 Recap
Feb 3
•
Heather Daenitz
15
17
6
Get Wine Marketing Tips Delivered to Your Inbox Weekly
Subscribe
Social Media Field Guide
View all
I Still Think Instagram Is the Best Platform for Wineries
Every feature (that I know about) as of August 2026 and where I believe your time is best spent
Aug 4
•
Heather Daenitz
9
I've Become Obsessed With Threads
All about my new favorite social media platform and how wineries should use it (if they want to)
Jun 17
•
Heather Daenitz
3
Why Hiring a Non-Wine Creator is Really Fucking Smart
A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…
Feb 10
•
Heather Daenitz
12
3
1
Work With Me
Social Media Consulting
Build a Community on Social Media
Book a 1:1 Strategy Session With Me
Create a plan for your social media that works
Wine Photography Services
Professional photography that tells your brand’s story and sells more wine.
Email Marketing Field Guide
View all
How to Write a Winery Newsletter People Actually Read
A case study on Rincon Mountain Winery, and the small choices that make me open and read their newsletter all the time
Sep 8
•
Heather Daenitz
24
6
1
5-Minute Friday | Do a Post-Mortem on ONE Email or Post
We love data over here
Nov 21, 2025
•
Heather Daenitz
3
Why Your Wine Marketing (Really) Isn’t Working
You gotta look at the whole pictures when determining if your marketing is working.
Nov 18, 2025
•
Heather Daenitz
6
1
1
5-Minute Friday | Update Your Welcome Email (or Create One)
Because nothing says “we’re glad you’re here” like… actually saying it.
Nov 14, 2025
•
Heather Daenitz
3
1
How many emails is too many?
It's all relative.
Sep 30, 2025
•
Heather Daenitz
2
Case Studies
View all
A Local's Guide to the Santa Ynez Valley, Courtesy of... Banana Republic???
Inside the Banana Republic x Companion Hospitality x Matt Morris Films collab, and the marketing playbook wineries should be stealing
Sep 23
•
Heather Daenitz
3
How to Write a Winery Newsletter People Actually Read
A case study on Rincon Mountain Winery, and the small choices that make me open and read their newsletter all the time
Sep 8
•
Heather Daenitz
24
6
1
The Long Game
The ol' adage: marketing is a marathon not a sprint
Jun 2
•
Heather Daenitz
7
2
1
Why Hiring a Non-Wine Creator is Really Fucking Smart
A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…
Feb 10
•
Heather Daenitz
12
3
1
1:08:13
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
Season 2: Episode 13
Jan 27
•
Heather Daenitz
10
3
2
My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
And I'm still thinking about it
Jan 13
16
6
1
54:06
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
In which we discuss risk-taking, having fun, and one-off wines
Nov 26, 2025
•
Heather Daenitz
1
59:10
Holistic Wine Marketing with Jason Haas of Tablas Creek
A case study in company culture, regenerative practices, and long-game storytelling
Nov 5, 2025
•
Heather Daenitz
3
Content Creation
View all
Content creation isn't hard when your job is cool
A lazy(ish) person's guide to building a visual library five minutes at a time
Sep 15
•
Heather Daenitz
5
2
1
Bottle Porn
A brief rundown of the different types of bottle photography and when & where you might use them
Feb 26
•
Heather Daenitz
16
1
5-Minute Friday | Now Make Content Out of It
Last week, I asked you to go search yourself on Instagram, TikTok, and Reddit to see what people are actually saying about your winery or your region.
Dec 19, 2025
•
Heather Daenitz
4
"Should I hire a professional?"
My honest and only slightly biased opinion on hiring a professional creatives for content.
Sep 9, 2025
•
Heather Daenitz
5
Get Wine Marketing Tips Delivered to Your Inbox Weekly
Subscribe
Recent posts
View all
How to Write a Winery Newsletter People Actually Read
A case study on Rincon Mountain Winery, and the small choices that make me open and read their newsletter all the time
Sep 8
•
Heather Daenitz
24
6
1
How to Shine this Holiday Season (Without Discounting Your Wine)
Five questions your customers will be asking themselves during the holiday season
Sep 1
•
Heather Daenitz
5
I Still Think Instagram Is the Best Platform for Wineries
Every feature (that I know about) as of August 2026 and where I believe your time is best spent
Aug 4
•
Heather Daenitz
9
Stop Telling Your Story
I was on a podcast!
Jul 21
•
Heather Daenitz
17
1
Under the Influence
The accessibility of wine influencers
Jun 25
•
Heather Daenitz
10
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
