The Wine Marketing Field Guide

The Wine Marketing Field Guide

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July 2025

Why Niche Wine Festivals Are the Future of the Wine Industry
This month, I had the immense pleasure of pouring for Foxen Winery at the Blood of Gods Merrymaking event in Walla Walla.
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Heather Daenitz
4
Are You Local?
Some of my favorite things: eavesdropping and asking strangers if they are locals
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Heather Daenitz
2
Can Your Winery Skip Social Media?
Answering this and other titillating wine marketing questions .
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Heather Daenitz
57:02
Christmas in July?!
Not to freak you out about it, but future you will be SO happy if you do this now.
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Heather Daenitz
2
I'm Still Salty About This
That Time an Influencer Asked to Collaborate Without Following My Client (and A Random Guy Got Mad at Me About My Response)
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Heather Daenitz
Is Follower Count a Scam? (Yep!)
Can we stop saying we want more followers when we don't even engage the community we have now?
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Heather Daenitz

June 2025

Crafting Emotional Connections in Wine Marketing with Andrew Means of Transom
“Branding is a feeling delivery vehicle”
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Heather Daenitz
58:04
The Whole Point
On wine, beauty, and remembering why we do this.
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Heather Daenitz
Here We Are Again
Showing up on social media when the world keeps breaking, again and again
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Heather Daenitz
I Went to London for an Award and Got a Great Experience as Well
What a London Hotel, a Bombay-Inspired Restaurant, and a Wine Bar Taught Me About Hospitality and Wine Marketing
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Heather Daenitz
Making Awesome Winery Websites with Ivy Kehoe of Hardpour Designs
Plus how to navigate the Commerce 7 acquisition of Wine Direct.
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Heather Daenitz
1:15:25
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