Archive - The Wine Marketing Field Guide

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

Oh No! Not Another Article About Dry January!

Why the NA wine panic, loneliness discourse, and Dry January are all part of the same conversation

Jan 7 • Heather Daenitz

What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings

Beyond Gimmicks: How to Build Real Community in Wine Marketing

Jan 5 • Heather Daenitz

54:33

5-Minute Friday | Identify Your Best Performing Posts

And recreate them

Jan 2 • Heather Daenitz

December 2025

A Look Back at 2025: Your Most-Loved Posts, My Personal Favorites, and a Few That Deserved More Hype

Am I a thought leader yet?!

Dec 30, 2025 • Heather Daenitz

5-Minute Friday | Update Your Facebook Cover Photo

I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a…

Dec 26, 2025 • Heather Daenitz

Wine Doesn’t Need to Be So Serious with Warner Boin of Confidence Uncorked

On influencer partnerships, creative freedom, and communicating without condescension

Dec 24, 2025 • Heather Daenitz

1:19:16

Treat Social Media Like a Yearbook

In which we learn to use our social media as a living archive rather than (only) a sales channel.

Dec 23, 2025 • Heather Daenitz

5-Minute Friday | Now Make Content Out of It

Last week, I asked you to go search yourself on Instagram, TikTok, and Reddit to see what people are actually saying about your winery or your region.

Dec 19, 2025 • Heather Daenitz

Just Let People Put Ice in Their Fucking Wine

The Wine Industry Keeps Missing the Point

Dec 16, 2025 • Heather Daenitz

5-Minute Friday | Go Search Yourself

A quick exercise that reveals what people actually say about your winery online.

Dec 12, 2025 • Heather Daenitz

The Tire Company Did It Again

Wine Just Got Its Own Michelin System

Dec 9, 2025 • Heather Daenitz

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