What Taylor Swift and Kacey Musgraves Can Teach Wineries About Delivering on What You Promise

Because the vibe you sell should be the vibe they get

Oct 14 • Heather Daenitz

4

See You in Monterey (I'll Be the One With the Baby)

Some of the sessions on my schedule, why they're on it, and the one I'm moderating

Oct 7 • Heather Daenitz

4

5

September 2026

The Afterparty is Where Community Thrives

Thoughts from the ‘O’ Bar at the Bacara

Sep 30 • Heather Daenitz

5

5

A Local's Guide to the Santa Ynez Valley, Courtesy of... Banana Republic???

Inside the Banana Republic x Companion Hospitality x Matt Morris Films collab, and the marketing playbook wineries should be stealing

Sep 23 • Heather Daenitz

3

Content creation isn't hard when your job is cool

A lazy(ish) person's guide to building a visual library five minutes at a time

Sep 15 • Heather Daenitz

5

2

1

How to Write a Winery Newsletter People Actually Read

A case study on Rincon Mountain Winery, and the small choices that make me open and read their newsletter all the time

Sep 8 • Heather Daenitz

25

6

1

How to Shine this Holiday Season (Without Discounting Your Wine)

Five questions your customers will be asking themselves during the holiday season

Sep 1 • Heather Daenitz

5

August 2026

I Still Think Instagram Is the Best Platform for Wineries

Every feature (that I know about) as of August 2026 and where I believe your time is best spent

Aug 4 • Heather Daenitz

9

July 2026

Stop Telling Your Story

I was on a podcast!

Jul 21 • Heather Daenitz

17

1

June 2026

Under the Influence

The accessibility of wine influencers

Jun 25 • Heather Daenitz

10

1

I've Become Obsessed With Threads

All about my new favorite social media platform and how wineries should use it (if they want to)

Jun 17 • Heather Daenitz

3

Your Trade & Media Page SUCKS

It's time for an upgrade my dudes.

Jun 9 • Heather Daenitz

12

6

1