Archive - The Wine Marketing Field Guide

April 2025

The Michelin Guide Started as a Bit of Clever Marketing

How a niche guidebook created to sell more tires turned into the most well-known name in dining

Apr 29 •

Heather Daenitz

How to Sell Your Wine Without Scare Tactics-A Case Study

In which, I rewrite a script from a wine ad I keep seeing

Apr 26 •

Heather Daenitz

Is This Wine “Natural”?

Answering the “natural wine” question without being a condescending dick about it

Apr 22 •

Heather Daenitz

Subscription Models vs Wine Clubs with Maggie Tillman of Alta Colina Winery

How Alta Colina is improving customer experiences with their SIPscription program.

Apr 21 •

Heather Daenitz

and

37:34

The Garden of Eden Project

Marketing a Wine Region Without a Signature Cultivar

Apr 15 •

Heather Daenitz

A Lesson in Clarity That Applies to Us All

(Re)introducing The Wine Marketing Podcast!

Apr 8 •

Heather Daenitz

Brand Rehab with Likely Story Strategies

Getting Your Winery's Digital Shit Together

Apr 7 •

Heather Daenitz

,

, and

1:05:55

The Golden Rule of Social Media

Engage the way you want to be engaged with.

Apr 1 •

Heather Daenitz

March 2025

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