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The Return of "Grandma Hobbies"
and how wineries can tap into the slower, analog moments people are craving
5 hrs ago
•
Heather Daenitz
3
1
November 2025
5-Minute Friday | Black Friday Edition
A lil' check in on how you're doing on this, the day of your daughter's biggest sale of the year.
Nov 28
•
Heather Daenitz
2
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
In which we discuss risk-taking, having fun, and one-off wines
Nov 26
•
Heather Daenitz
54:06
So harvest is over. Now What?
How to channel your pent up energy/momentum/interest from harvest into your marketing
Nov 25
•
Heather Daenitz
2
5-Minute Friday | Do a Post-Mortem on ONE Email or Post
We love data over here
Nov 21
•
Heather Daenitz
2
Why Your Wine Marketing (Really) Isn’t Working
You gotta look at the whole pictures when determining if your marketing is working.
Nov 18
•
Heather Daenitz
4
2
1
5-Minute Friday | Update Your Welcome Email (or Create One)
Because nothing says “we’re glad you’re here” like… actually saying it.
Nov 14
•
Heather Daenitz
3
1
Introducing: 5-Minute Fridays
A weekly tip for wineries who don’t have time for yet another marketing project.
Nov 13
•
Heather Daenitz
1
What’s Keeping You Up at Night?
Wine industry writing feels stale. Here's how you can fix it.
Nov 11
•
Heather Daenitz
2
1
Holistic Wine Marketing with Jason Haas of Tablas Creek
A case study in company culture, regenerative practices, and long-game storytelling
Nov 5
•
Heather Daenitz
3
59:10
Are people aging wine anymore?
The opportunity behind the decline of consumer cellaring.
Nov 4
•
Heather Daenitz
8
8
2
October 2025
Wine Marketing for People Who Don’t Have The Time
Easy marketing tips for the people doing literally everything else, too.
Oct 23
•
Heather Daenitz
9
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