The Wine Marketing Field Guide

The Wine Marketing Field Guide

Home
Podcast
Notes
Work with Me
About

June 2025

Crafting Emotional Connections in Wine Marketing with Andrew Means of Transom
“Branding is a feeling delivery vehicle”
 • 
Heather Daenitz
58:04
The Whole Point
On wine, beauty, and remembering why we do this.
 • 
Heather Daenitz
Here We Are Again
Showing up on social media when the world keeps breaking, again and again
 • 
Heather Daenitz
I Went to London for an Award and Got a Great Experience as Well
What a London Hotel, a Bombay-Inspired Restaurant, and a Wine Bar Taught Me About Hospitality and Wine Marketing
 • 
Heather Daenitz
Making Awesome Winery Websites with Ivy Kehoe of Hardpour Designs
Plus how to navigate the Commerce 7 acquisition of Wine Direct.
 • 
Heather Daenitz
1:15:25

May 2025

How to Take Your Instagram Stories from Meh to Amazing
Magic pixie dust for your Stories.
 • 
Heather Daenitz
How to tell a story on Instagram Stories
They are called Stories for a reason
 • 
Heather Daenitz
What Kinds of Instagram Stories Should Wine Brands Make?
Your quick-start guide to Stories that your audience will actually want to watch
 • 
Heather Daenitz
Wineries: Stop Sleeping on Instagram Stories
Why consistent Stories can transform your Instagram strategy, plus a special announcement.
 • 
Heather Daenitz
Winery Emails that Don't Suck with Erica Walter of Email Mavens
A 30,000 foot view of winery email marketing
 • 
Heather Daenitz
 and 
Erica Walter
57:10
© 2025 Heather Daenitz
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture