Stop Telling Your Story

I was on a podcast!

Jul 21 • Heather Daenitz

17

1

June 2026

Under the Influence

The accessibility of wine influencers

Jun 25 • Heather Daenitz

10

1

I've Become Obsessed With Threads

All about my new favorite social media platform and how wineries should use it (if they want to)

Jun 17 • Heather Daenitz

3

Your Trade & Media Page SUCKS

It's time for an upgrade my dudes.

Jun 9 • Heather Daenitz

12

6

1

The Long Game

The ol' adage: marketing is a marathon not a sprint

Jun 2 • Heather Daenitz

7

2

1

February 2026

Bottle Porn

A brief rundown of the different types of bottle photography and when & where you might use them

Feb 26 • Heather Daenitz

16

1

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

12

3

1

DTC + Unified 2026 Recap

The Week the Wine Industry Finally Started Acting Like It Has Options

Feb 3 • Heather Daenitz

15

17

6

January 2026

Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13

Jan 27 • Heather Daenitz

10

3

2

1:08:13

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

16

6

1

Oh No! Not Another Article About Dry January!

Why the NA wine panic, loneliness discourse, and Dry January are all part of the same conversation

Jan 7 • Heather Daenitz

15

2

3

What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings

Beyond Gimmicks: How to Build Real Community in Wine Marketing

Jan 5 • Heather Daenitz

6

54:33