Your Trade & Media Page SUCKS

It's time for an upgrade my dudes.

Jun 9 • Heather Daenitz

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The Long Game

The ol' adage: marketing is a marathon not a sprint

Jun 2 • Heather Daenitz

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February 2026

Bottle Porn

A brief rundown of the different types of bottle photography and when & where you might use them

Feb 26 • Heather Daenitz

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Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

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DTC + Unified 2026 Recap

The Week the Wine Industry Finally Started Acting Like It Has Options

Feb 3 • Heather Daenitz

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January 2026

Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13

Jan 27 • Heather Daenitz

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3

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1:08:13

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

16

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Oh No! Not Another Article About Dry January!

Why the NA wine panic, loneliness discourse, and Dry January are all part of the same conversation

Jan 7 • Heather Daenitz

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What Makes a Wine Collab Actually Work? with Erin Kirschenmann of Wine Business Monthly & Novel Pairings

Beyond Gimmicks: How to Build Real Community in Wine Marketing

Jan 5 • Heather Daenitz

6

54:33

5-Minute Friday | Identify Your Best Performing Posts

And recreate them

Jan 2 • Heather Daenitz

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December 2025

A Look Back at 2025: Your Most-Loved Posts, My Personal Favorites, and a Few That Deserved More Hype

Am I a thought leader yet?!

Dec 30, 2025 • Heather Daenitz

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5-Minute Friday | Update Your Facebook Cover Photo

I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a…

Dec 26, 2025 • Heather Daenitz

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