Season 2: Episode 11
In this episode, I’m joined by Warner Boin of Confidence Uncorked, in which we talk about making wine education more fun and approachable without dumbing it down. We cover what Warner and fellow wine communicators wish wineries knew, including how to communicate complexity without infantilizing the people you’re talking to and why vulnerability and transparency are such powerful tools in wine marketing.
We also dig into what wineries often get wrong when working with influencers and what makes a great collaboration. Warner shares actionable strategies for showing up online, building trust with your audience, and making wine feel more human.
About Our Guest:
Warner Boin is a certified sommelier and the founder of Confidence Uncorked, a wine communication brand dedicated to transforming wine education into a fun and approachable experience. A native Texan who now calls California wine country home, she’s on a mission to help everyone enjoy wine without judgment - regardless of your knowledge or budget. Follow along @ConfidenceUncorked on social media for winery recommendations, fun educational content, and a behind-the-scenes look at the fascinating world of wine!
Instagram: https://www.instagram.com/confidenceuncorked
TikTok: https://www.tiktok.com/@confidenceuncorked
Substack: https://confidenceuncorked.substack.com/
Listeners to the Wine Marketing Podcast get 20% off of Warner’s Pocket Confidence guide - 26 pages of tips and secrets she’s learned on how to taste, shop, and pick out wines with confidence!
If you loved this episode, please share it with a friend and don’t forget to rate and review it wherever you’re tuning in. If you’re watching on YouTube, please like and subscribe! It really helps us get in front of more people. Want to dive deeper into wine marketing? Subscribe to the Wine Marketing Field Guide on Substack where I post weekly wine marketing tips and we have conversations on the wine industry news that keeps me up at night.
