In this episode of the Wine Marketing Podcast, I’m joined by Barbara Gorder, Managing Partner of the DTC Wine Symposium, the nation’s premier conference dedicated to direct-to-consumer wine sales and marketing.
We talk about what makes this event so unique and what’s in store for 2026 as the event continues its second year in Monterey, California.
Barbara shares how the symposium has evolved to serve wineries of all sizes, especially family-owned and independent producers, and why ongoing education, networking, and advocacy are central to the mission. We also discuss how wine marketing is evolving, the critical role influencers now play, and how wineries can create more welcoming and engaging experiences for today’s consumers.
About Our Guest: Barbara Gorder of the DTC Wine Symposium
Barbara Gorder is the Managing Partner of the Direct to Consumer Wine Symposium, the nation’s leading conference dedicated to direct-to-consumer sales and marketing for wineries. A seasoned marketer and strategist, Barbara is passionate about fostering community, advancing education, and supporting Free the Grapes!—the nonprofit advocacy group behind the event. She also runs Undisclosed Location, a branding and creative agency based in the Napa Valley.
Learn more: https://dtcwinesymposium.com/
Register before October 1 for early bird pricing: https://dtcwinesymposium.regfox.com/2026-dtc-wine-symposium
Connect with DTC Wine Symposium on LinkedIn: https://www.linkedin.com/company/dtc-wine-symposium/
See my recap of the 2025 DTC Wine Symposium here: https://www.winemarketingfieldguide.com/p/unpacking-the-2025-dtc-wine-symposium
Learn more about Barbara’s business, Undisclosed Location: https://www.unlo.com/
Get in touch with Barbara: Barbara.gorder@unlo.com
Time Stamps
00:00 – Introduction to the DTC Wine Symposium
02:55 – Unique Aspects of the Symposium
04:47 – Keynote Speakers and Events
12:50 – Workshop Sneak Peeks for 2026
27:22 – The Role of Influencers in Wine
28:45 – Breaking Down Gatekeeping
47:02 – Getting the Most Out of Your DTCWS Attendance
