The Wine Marketing Field Guide | Heather Daenitz | Substack

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Wine Marketing for People Who Don’t Have The Time

Oct 23, 2025 • Heather Daenitz

Just Let People Put Ice in Their Fucking Wine

Dec 16, 2025 • Heather Daenitz

Why Niche Wine Festivals Are the Future of the Wine Industry

Jul 29, 2025 • Heather Daenitz

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

Jan 13

Get Wine Marketing Tips Delivered to Your Inbox Weekly

Social Media Field Guide

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

5-Minute Friday | Identify Your Best Performing Posts

And recreate them

Jan 2 • Heather Daenitz

5-Minute Friday | Update Your Facebook Cover Photo

I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a…

Dec 26, 2025 • Heather Daenitz

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Social Media Consulting

Build a Community on Social Media

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Create a plan for your social media that works

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Professional photography that tells your brand’s story and sells more wine.

Email Marketing Field Guide

5-Minute Friday | Do a Post-Mortem on ONE Email or Post

We love data over here

Nov 21, 2025 • Heather Daenitz

Why Your Wine Marketing (Really) Isn’t Working

You gotta look at the whole pictures when determining if your marketing is working.

Nov 18, 2025 • Heather Daenitz

5-Minute Friday | Update Your Welcome Email (or Create One)

Because nothing says “we’re glad you’re here” like… actually saying it.

Nov 14, 2025 • Heather Daenitz

How many emails is too many?

It's all relative.

Sep 30, 2025 • Heather Daenitz

Read it Like You're Not You

Inviting you to be a bit narcissistic when you proofread your copy

Sep 3, 2025 • Heather Daenitz

Case Studies

The ol' adage: marketing is a marathon not a sprint

Jun 2 • Heather Daenitz

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

1:08:13

Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13

Jan 27 • Heather Daenitz

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

54:06

Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective

In which we discuss risk-taking, having fun, and one-off wines

Nov 26, 2025 • Heather Daenitz

59:10

Holistic Wine Marketing with Jason Haas of Tablas Creek

A case study in company culture, regenerative practices, and long-game storytelling

Nov 5, 2025 • Heather Daenitz

47:43

Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines

A case study in transforming a legacy brand while honoring its roots.

Sep 3, 2025 • Heather Daenitz and Sonja Magdevski

How to Sell Your Wine Without Scare Tactics-A Case Study

In which, I rewrite a script from a wine ad I keep seeing

Apr 26, 2025 • Heather Daenitz

Content Creation

A brief rundown of the different types of bottle photography and when & where you might use them

Feb 26 • Heather Daenitz

5-Minute Friday | Now Make Content Out of It

Last week, I asked you to go search yourself on Instagram, TikTok, and Reddit to see what people are actually saying about your winery or your region.

Dec 19, 2025 • Heather Daenitz

"Should I hire a professional?"

My honest and only slightly biased opinion on hiring a professional creatives for content.

Sep 9, 2025 • Heather Daenitz

Talk Directly to Your People

Your Most Valuable Content Can’t Be Googled

Feb 11, 2025 • Heather Daenitz

Get Wine Marketing Tips Delivered to Your Inbox Weekly

Recent posts

The ol' adage: marketing is a marathon not a sprint

Jun 2 • Heather Daenitz

A brief rundown of the different types of bottle photography and when & where you might use them

Feb 26 • Heather Daenitz

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

DTC + Unified 2026 Recap

The Week the Wine Industry Finally Started Acting Like It Has Options

Feb 3 • Heather Daenitz

Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13

Jan 27 • Heather Daenitz

1:08:13

The Wine Marketing Field Guide

Weekly marketing tips, strategies, and thoughts that help wineries thrive online. Written and curated by Heather Daenitz of Craft & Cluster.

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