Hi, I’m Heather Daenitz, and in 2019 I started a photography and social media consulting company called Craft & Cluster with the aim of helping small wine brands tell the true story of how they get their wines from grape to glass.
I started The Wine Marketing Field Guide because I believe that all wineries should have access to the knowledge and strategies that will help them increase their brand awareness and grow their direct-to-consumer sales.
The Community That Built Me.
I joined the wine industry in 2010 after leaving a life in retail (and a brief stint as a veterinary technician). I was looking for a career that emphasized creativity, collaboration, and culture and produced a product that brought people together. The wine industry, with its rich traditions and vibrant community spirit, fit that bill perfectly.
Wine, at its core, is a catalyst for connection, and each bottle reflects the land and the people who nurtured it. The Wine Marketing Field Guide is, therefore, a space for those folks to learn how to get their wine in front of the right people. Each week, we will dive into the nuances of wine marketing, from social media strategies to email marketing to content creation.
Here’s What to Expect:
Posting Schedule: You can expect a fresh post every Tuesday.
Free Subscriber Benefits include insights into marketing trends and actionable tips that you can apply directly to your marketing strategy.
Paid Subscription Perks:
Exclusive bonus content, including case studies and advanced marketing techniques, plus access to the archives
Instagram Profile Audits (randomly selected once per month)
Early access to workshops and special content like downloadable resources and templates.
The knowledge that you’re helping support a small business bring awesome tips to the wine industry.
5% of all revenue goes towards organizations that support women, BIPOC, and the LGBTQ+ communities including Planned Parenthood, The Cal Poly Scholarship for Black, Indigenous, People of Color in Wine and Viticulture, and The Pacific Pride Foundation.
Let’s Have Fun!
You presumably got into wine because it was fun, so it shouldn’t be such a chore to spread the good word about it! The Wine Marketing Field Guide is here to help make wine marketing fun and exciting for you, not a necessary evil.
This publication offers weekly marketing tips, strategies, and ideas to help wineries and small wine brands thrive online.
Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.
