5-Minute Friday | Update Your Facebook Cover Photo

I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a quarter, I like to go in and give Facebook a bit of a refresh.

One of the easiest ways to do this is to update the cover photo.

Updating the cover photo is a very low-hanging fruit way of

1. Reinforcing your seasonal story
   Is your vineyard lush and green or dormant? Do you have a crackling fire going right now in the tasting room? Wine is agricultural and seasonal. Your visuals should reflect that and your cover photo can set expectations

2. Signaling that you’re active and paying attention
   An outdated cover photo can communicate neglect, even if your feed is current.

3. Adding a subtle call to action
   You can add a caption and a clickable link to your cover photo. I almost always include a “Book a Tasting” or “Shop Wine” link.

Most of my clients don’t have massive Facebook audiences, but that doesn’t mean there’s no audience at all. And if someone does land on your page from Google or otherwise, this is the first thing they see.

Your 5-minute task

1. Choose a seasonal landscape or hospitality photo
   Vineyard, tasting room, cellar, etc.

2. Upload it as your Facebook cover photo.

3. Add a short caption + link
   Something simple like:
   ”Book a tasting today! [link]”

BONUS: The cover photo will appear as a post in your feed. Tap the three dots in the upper right corner of the post and select “Pin Post.” This will save the post to the top of your page, and if you keep the caption short enough, it will serve as an easy way to drive link clicks.

Here’s how to pin a post on Facebook.

And here’s what the pinned post looks like on the page

If you’re feeling really crazy, you can check in on your tasting room hours, address, and update your about section, too!

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Do you know what else takes five minutes or less? Buying me a beverage! Thank you for supporting my work here!