Case Studies

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective

In which we discuss risk-taking, having fun, and one-off wines

Nov 26, 2025 • Heather Daenitz

54:06

Holistic Wine Marketing with Jason Haas of Tablas Creek

A case study in company culture, regenerative practices, and long-game storytelling

Nov 5, 2025 • Heather Daenitz

59:10

Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines

A case study in transforming a legacy brand while honoring its roots.

Sep 3, 2025 • Heather Daenitz and Sonja Magdevski

47:43

How to Sell Your Wine Without Scare Tactics-A Case Study

In which, I rewrite a script from a wine ad I keep seeing

Apr 26, 2025 • Heather Daenitz

What the Wine Industry Can Learn from a Ramen Shop in Paso Robles

How Momotaro Ramen's thoughtful branding and hospitality created a lovely experience for this novice ramen lover.

Mar 20, 2025 • Heather Daenitz

The Most Entertaining Explanation of Terroir I’ve Ever Seen

What wineries can learn from Alta Colina’s hilarious (and brilliant) stormy vineyard report

Feb 20, 2025 • Heather Daenitz

A Michelin Star Winery

Striving for "Bucket List Winery" Status and Other Unreasonable Goals

Nov 19, 2024 • Heather Daenitz

Marketing Lessons from a Fragrance Ad

What a Fragrance Ad Taught Me About Marketing Luxury, Allocation-based Wine Brands

Sep 26, 2024 • Heather Daenitz

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