Case Studies

A Local's Guide to the Santa Ynez Valley, Courtesy of... Banana Republic???

Inside the Banana Republic x Companion Hospitality x Matt Morris Films collab, and the marketing playbook wineries should be stealing

Sep 23 • Heather Daenitz

How to Write a Winery Newsletter People Actually Read

A case study on Rincon Mountain Winery, and the small choices that make me open and read their newsletter all the time

Sep 8 • Heather Daenitz

The ol' adage: marketing is a marathon not a sprint

Jun 2 • Heather Daenitz

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13

Jan 27 • Heather Daenitz

1:08:13

My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago

And I'm still thinking about it

Jan 13

Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective

In which we discuss risk-taking, having fun, and one-off wines

Nov 26, 2025 • Heather Daenitz

54:06

Holistic Wine Marketing with Jason Haas of Tablas Creek

A case study in company culture, regenerative practices, and long-game storytelling

Nov 5, 2025 • Heather Daenitz

59:10

Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines

A case study in transforming a legacy brand while honoring its roots.

Sep 3, 2025 • Heather Daenitz and Sonja Magdevski

47:43

How to Sell Your Wine Without Scare Tactics-A Case Study

In which, I rewrite a script from a wine ad I keep seeing

Apr 26, 2025 • Heather Daenitz

What the Wine Industry Can Learn from a Ramen Shop in Paso Robles

How Momotaro Ramen's thoughtful branding and hospitality created a lovely experience for this novice ramen lover.

Mar 20, 2025 • Heather Daenitz

The Most Entertaining Explanation of Terroir I’ve Ever Seen

What wineries can learn from Alta Colina’s hilarious (and brilliant) stormy vineyard report

Feb 20, 2025 • Heather Daenitz

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