The Wine Marketing Field Guide

The Wine Marketing Field Guide

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Social Media Field Guide

I'm Still Salty About This
That Time an Influencer Asked to Collaborate Without Following My Client (and A Random Guy Got Mad at Me About My Response)
 • 
Heather Daenitz
Is Follower Count a Scam? (Yep!)
Can we stop saying we want more followers when we don't even engage the community we have now?
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Heather Daenitz
Here We Are Again
Showing up on social media when the world keeps breaking, again and again
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Heather Daenitz
How to tell a story on Instagram Stories
They are called Stories for a reason
 • 
Heather Daenitz
The Golden Rule of Social Media
Engage the way you want to be engaged with.
 • 
Heather Daenitz
The Most Entertaining Explanation of Terroir I’ve Ever Seen
What wineries can learn from Alta Colina’s hilarious (and brilliant) stormy vineyard report
 • 
Heather Daenitz
How Many Ways Can I Say, "It's Pruning Season"
(Or, How to Tell the Same Story Every Year Without Losing Your Mind)
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Heather Daenitz
6
When Disaster Strikes
A Guide to Posting on Social Media During a Crisis
 • 
Heather Daenitz
Social media is a good employee but a bad boss
How to keep your experience on social media a positive one
 • 
Heather Daenitz
Now's a Good Time to Start Thinking About 2025
Three things you can do now to set your marketing up for success in 2025
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Heather Daenitz
Turn Your Marketing Strategy Into a Helping Strategy
Building Trust and Loyalty as a Wine Brand During the Holiday Season
 • 
Heather Daenitz
Giveaways Aren't as Effective as You Think They Are
Giveaways Can Attract Attention—But Are They Helping You Build a Loyal, Engaged Community?
 • 
Heather Daenitz
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