Social Media Field Guide

I've Become Obsessed With Threads

All about my new favorite social media platform and how wineries should use it (if they want to)

Jun 17 • Heather Daenitz

Why Hiring a Non-Wine Creator is Really Fucking Smart

A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…

Feb 10 • Heather Daenitz

5-Minute Friday | Identify Your Best Performing Posts

And recreate them

Jan 2 • Heather Daenitz

5-Minute Friday | Update Your Facebook Cover Photo

I know for most of us, Facebook is an afterthought, but there is still a demographic of wine buyers spending time over there, so at least once a…

Dec 26, 2025 • Heather Daenitz

Treat Social Media Like a Yearbook

In which we learn to use our social media as a living archive rather than (only) a sales channel.

Dec 23, 2025 • Heather Daenitz

5-Minute Friday | Now Make Content Out of It

Last week, I asked you to go search yourself on Instagram, TikTok, and Reddit to see what people are actually saying about your winery or your region.

Dec 19, 2025 • Heather Daenitz

5-Minute Friday | Go Search Yourself

A quick exercise that reveals what people actually say about your winery online.

Dec 12, 2025 • Heather Daenitz

5-Minute Friday | Do a Post-Mortem on ONE Email or Post

We love data over here

Nov 21, 2025 • Heather Daenitz

Why Your Wine Marketing (Really) Isn’t Working

You gotta look at the whole pictures when determining if your marketing is working.

Nov 18, 2025 • Heather Daenitz

Read it Like You're Not You

Inviting you to be a bit narcissistic when you proofread your copy

Sep 3, 2025 • Heather Daenitz

Can Your Winery Skip Social Media?

Answering this and other titillating wine marketing questions .

Jul 16, 2025 • Heather Daenitz

57:02

I'm Still Salty About This

That Time an Influencer Asked to Collaborate Without Following My Client (and A Random Guy Got Mad at Me About My Response)

Jul 8, 2025 • Heather Daenitz

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