The Wine Marketing Field Guide

The Wine Marketing Field Guide

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Instagram Field Guide

Is Follower Count a Scam? (Yep!)
Can we stop saying we want more followers when we don't even engage the community we have now?
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Heather Daenitz
How to Take Your Instagram Stories from Meh to Amazing
Magic pixie dust for your Stories.
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Heather Daenitz
How to tell a story on Instagram Stories
They are called Stories for a reason
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Heather Daenitz
What Kinds of Instagram Stories Should Wine Brands Make?
Your quick-start guide to Stories that your audience will actually want to watch
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Heather Daenitz
Wineries: Stop Sleeping on Instagram Stories
Why consistent Stories can transform your Instagram strategy, plus a special announcement.
 • 
Heather Daenitz
Giveaways Aren't as Effective as You Think They Are
Giveaways Can Attract Attention—But Are They Helping You Build a Loyal, Engaged Community?
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Heather Daenitz
Beyond the Vineyard
Showcasing the Hidden Roles in a Family-Run Winery
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Heather Daenitz
Don't put all of your eggs in the Instagram basket.
In which, I write to you stressed out of my gd mind.
 • 
Heather Daenitz
Documenting Harvest
And how to use that content across your marketing channels
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Heather Daenitz
1
How to grow an engaged audience on Instagram
I stg if one more person suggests buying followers.
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Heather Daenitz
1
How to Retain Followers on Instagram
We will talk about how to gain followers next week, hold your horses, jeeze!
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Heather Daenitz
Follower Growth VS Retention
Which should you focus on?
 • 
Heather Daenitz
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