100% agree. I recently attended a wine fair where attendees were shouting with the winemakers to ask about the production. The value from fairs comes from relationship building and it's simply not possible in large venue halls with 500+ attendees.
Agreed! I always find it really frustrating on both sides of the table to have to shout to be heard and to feel like you can't really share a connection point. When you become nothing but a pouring arm as a winery or just another face in the crowd as a guest, it becomes less fun. I'd go to a bar if I didn't want to learn more about wine. I go to wine events to get to know the wineries attending.
Those dinners where you actually get to talk to the winemaker. A pop-up at a shop with 10 people who really care. Even just a backyard bottle share. Way more heart in those moments.
100% agree. I recently attended a wine fair where attendees were shouting with the winemakers to ask about the production. The value from fairs comes from relationship building and it's simply not possible in large venue halls with 500+ attendees.
Agreed! I always find it really frustrating on both sides of the table to have to shout to be heard and to feel like you can't really share a connection point. When you become nothing but a pouring arm as a winery or just another face in the crowd as a guest, it becomes less fun. I'd go to a bar if I didn't want to learn more about wine. I go to wine events to get to know the wineries attending.
Those dinners where you actually get to talk to the winemaker. A pop-up at a shop with 10 people who really care. Even just a backyard bottle share. Way more heart in those moments.
could not agree more