Great suggestions for keeping content real and new. As a blog writer about my vineyard experiences now in the fifth leaf, I get it. Weather and climate, as you point out, are of topical relevance. Sometimes, I'll relate the weather to different pruning approaches. Another possibility is relating actions to others. For example, my grower neighbor does it "this way", which is valid for their circumstances but changes for my situation. To liven things up, I may make it personal and humorous. Humor is the "grease loosening the cogs" and works well.
"there’s definitely a temptation to phone it in, tweak a few words from last year’s posts"
I fully agree that bringing in some form of occasionalism makes it seem much more fresh, but at the same time I've come to terms with the fact that I read a lot more wine texts than my readers do and more or less repeating certain chunks that don't change isn't a problem.
Oh, totally, but at the same time, as writers, we need to keep it fresh for ourselves, or else we will get bored and resent what we are doing really quickly.
One of *my* biggest challenges as a marketing consultant (especially for social media) is getting my clients to get excited over what they are doing rather than viewing it as a necessary evil. Our audiences can tell when we are phoning it in or when we don't like what we are doing. That lackluster vibe comes through and can negatively impact what we are trying to do.
My point is if we aren't excited about what we are doing, why should we expect our customers/audience to be excited about it?
Fair point, but there's also the issue that the more you know about wine, the more wine-ful things become in order to keep it interesting. It's at the other end of rhe spectrum, but it's a real issue as even though there's passion to the text it's too dense for 99% of the readers. I realize it can be a bit dull, but it is a job after all. Oh, surely AI will save us from this drudgery? 😜
Great suggestions for keeping content real and new. As a blog writer about my vineyard experiences now in the fifth leaf, I get it. Weather and climate, as you point out, are of topical relevance. Sometimes, I'll relate the weather to different pruning approaches. Another possibility is relating actions to others. For example, my grower neighbor does it "this way", which is valid for their circumstances but changes for my situation. To liven things up, I may make it personal and humorous. Humor is the "grease loosening the cogs" and works well.
I love this! All great suggestions!
Such a great piece and so interesting to approach this from a consumer standpoint. Thanks Heather!
"there’s definitely a temptation to phone it in, tweak a few words from last year’s posts"
I fully agree that bringing in some form of occasionalism makes it seem much more fresh, but at the same time I've come to terms with the fact that I read a lot more wine texts than my readers do and more or less repeating certain chunks that don't change isn't a problem.
Oh, totally, but at the same time, as writers, we need to keep it fresh for ourselves, or else we will get bored and resent what we are doing really quickly.
One of *my* biggest challenges as a marketing consultant (especially for social media) is getting my clients to get excited over what they are doing rather than viewing it as a necessary evil. Our audiences can tell when we are phoning it in or when we don't like what we are doing. That lackluster vibe comes through and can negatively impact what we are trying to do.
My point is if we aren't excited about what we are doing, why should we expect our customers/audience to be excited about it?
Fair point, but there's also the issue that the more you know about wine, the more wine-ful things become in order to keep it interesting. It's at the other end of rhe spectrum, but it's a real issue as even though there's passion to the text it's too dense for 99% of the readers. I realize it can be a bit dull, but it is a job after all. Oh, surely AI will save us from this drudgery? 😜