What is the Wine Marketing Field Guide?
and why should you subscribe?
Hi, I’m Heather and in 2019 I started a photography and social media consulting company called Craft & Cluster with the aim of helping small wine brands tell the true story of how they get their wines from grape to glass.
I've witnessed firsthand the struggles and triumphs of marketing in the wine industry. There's a story behind every bottle; my mission is to help those stories make their way into the world.
The Community That Built Me.
I joined the wine industry in 2010 after leaving a life in retail (and a brief stint as a veterinary technician). I was looking for a career that emphasized creativity, collaboration, and culture and produced a product that brought people together. The wine industry, with its rich traditions and vibrant community spirit, fit that bill perfectly.
Wine, at its core, is a catalyst for connection, and each bottle reflects the land and the people who nurtured it. The Wine Marketing Field Guide is, therefore, a space for those folks to learn how to get their wine in front of the right people. Each week, we will dive into the nuances of wine marketing, from social media strategies to email marketing to content creation.
Here’s What to Expect:
Posting Schedule: You can expect a fresh post every Tuesday.
Free Subscriber Benefits: You can expect insights into marketing trends and actionable tips that you can apply directly to your marketing strategy.
Paid Subscription Perks:
Exclusive bonus content, including case studies and advanced marketing techniques, plus access to the archives
Instagram Profile Audits (randomly selected once per month)
Early access to workshops and special content like downloadable resources and templates.
Let’s Have Fun!
You presumably got into wine because it was fun, so it shouldn’t be such a chore to spread the good word about it! The Wine Marketing Field Guide is here to help make wine marketing fun and exciting for you, not a necessary evil.