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Erin Kirschenmann's avatar

Love this.

I recently went to BevMo and bought the top 10 highest selling brands, as well as the 5 making positive sales gains...XXL to be exact. We're super spoiled living and working in wine country and I try to do this at least once a year to remind myself what people are actually drinking when no one is watching. It's super fascinating and incredibly educational.

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Heather Daenitz's avatar

That's such a good idea and such a good way to keep yourself from drinking wine in a vacuum. Kristin and I have been thinking a lot about this problem the wine industry has of being in an echo chamber and forgetting what it's like to be a beginner or casual consumer of wine.

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