2024 Holiday Gift Guide for Wine Marketers
My first-ever gift guide!
You probably don’t know this about me, but I love browsing holiday gift guides. They are both incredibly useful and extremely fascinating. They are great for inspiration, especially when shopping for that impossible to buy for person, but I often find fun little goodies for myself (because I deserve a little treat, thanks).
Gift guides, when done right, are a curated snapshot of things that bring joy, solve problems, and spark connections. And honestly? That’s the energy I want to bring to my first-ever Holiday Gift Guide for Wine Marketers.
This one’s for the folks who do the most: the marketers behind small wineries across the country, juggling social media, email campaigns, stubborn winemakers, and more. It’s a mix of practical tools, inspiring reads, and a little indulgent fun.
Books & Inspiration
Unreasonable Hospitality by Will Guidara ($20)
If you work in a winery, this book should be required reading. Guidara’s reflections on creating unforgettable customer experiences will have you rethinking how you approach hospitality. Perfect for marketers who want to elevate their game in storytelling and service.The Wine Bible by Karen MacNeil ($40)
A cornerstone resource for anyone in the wine industry. Whether you’re new to the world of wine or a seasoned pro, Karen MacNeil’s guide offers fascinating insights and endless inspiration for storytelling.The Power of Ritual by Casper ter Kuile ($20)
This book explores how to turn everyday practices into sacred rituals. Perfect for anyone thinking about how to make their brand a part of someone’s life in a deeper way.
Tools & Tech
Lens Wipes or Cleaning Kit ($10-$25)
Keep those iPhone or DSLR lenses spotless for the perfect shot—because vineyard photos don’t take themselves.Portable Charger ($20)
Essential for those long days of video creation.Rode Wireless GO Mic System ($150)
Level up your short-form videos with great sound. You can get a special cord to connect these to your phone or to your camera if you’re fancy like that.A Subscription to Canva Pro ($120/year)
For the marketer who wears all the hats, Canva is a game-changer for creating polished, professional content without breaking the bank—or your schedule.Insta360 Flow Phone Gimbal ($160)
I love this for getting smooth videos in the winery. Plus, their (free) app has prompts to help you learn to tell better stories through video!
Wine-Nerd Goodies
Wine Hats ($25)
I’ll probably be getting the Chenin Blanc hat for myself.Shitty Wine Memes Stickers ($3+)
Super fun stickers from everyone’s favorite wine memer. Throw them on your emotional support water bottle or laptop to give yourself a little dose of very niche humor throughout the day.Shitty Wine Memes Corkscrew ($14)
Or, as I call it, ol’ faithful. This double-hinged, hot pink cutie permanently lives in my camera bag for wine-opening emergencies.Blood of Gods Zine ($5/issue)
Metal. Mayhem. Wine. Interviews with winemakers, metalheads, and the cross-section of the two.Zwiesel Glas Tritan All-Purpose Wine Glass ($96/six pack)
I like these because they look sexy in photos, but they are sturdier, less expensive, and less scary to handle than a Zalto (but if you want the thrill of a glass that will shatter if you look at it wrong, be my guest).
I would be remiss not to include some of my own services in this list!
Gift a The Wine Marketing Field Guide subscription
Paid Subscribers Get These Perks:
Exclusive bonus content, including case studies and advanced marketing techniques, plus access to the archives
Instagram Profile Audits-A $150 value (randomly selected once per month)
Early access to workshops and special content like downloadable resources and templates.
1:1 Strategy Session
DONE WITH YOU
Your social media jump-start. I give you all the tools you need to have a kickass social media strategy!
Complete Instagram Audit
Prompts for your next nine posts
Resources & tools for implementing your custom strategy
Personalized advice on how to improve your engagement
Inspiration & ideas for content to help you grow
Notes to refer back to any time
$1000 for a 5-hour session
Disclosure: Some of the links in this post are affiliate links. I may make a small commission from purchases made through some of those links, at no extra cost to you. I promise to only ever link products I know and believe in! Do know that any purchase you make via one of these affiliate links is greatly appreciated, as it will allow me to continue to provide free content to you!
Thank you for the mention! And great gift guide 🥰🥂