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5-Minute Friday
Work with Me
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About
I've Become Obsessed With Threads
All about my new favorite social media platform and how wineries should use it (if they want to)
22 hrs ago
•
Heather Daenitz
3
Your Trade & Media Page SUCKS
It's time for an upgrade my dudes.
Jun 9
•
Heather Daenitz
10
6
1
The Long Game
The ol' adage: marketing is a marathon not a sprint
Jun 2
•
Heather Daenitz
6
2
1
Most Popular
View all
Wine Marketing for People Who Don’t Have The Time
Oct 23, 2025
•
Heather Daenitz
10
Just Let People Put Ice in Their Fucking Wine
Dec 16, 2025
•
Heather Daenitz
30
14
7
Why Niche Wine Festivals Are the Future of the Wine Industry
Jul 29, 2025
•
Heather Daenitz
19
5
4
My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
Jan 13
16
6
1
DTC + Unified 2026 Recap
Feb 3
•
Heather Daenitz
15
17
6
Bottle Porn
Feb 26
•
Heather Daenitz
15
1
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Social Media Field Guide
View all
I've Become Obsessed With Threads
All about my new favorite social media platform and how wineries should use it (if they want to)
22 hrs ago
•
Heather Daenitz
3
Why Hiring a Non-Wine Creator is Really Fucking Smart
A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…
Feb 10
•
Heather Daenitz
12
3
1
5-Minute Friday | Identify Your Best Performing Posts
And recreate them
Jan 2
•
Heather Daenitz
5
1
Work With Me
Social Media Consulting
Build a Community on Social Media
Book a 1:1 Strategy Session With Me
Create a plan for your social media that works
Wine Photography Services
Professional photography that tells your brand’s story and sells more wine.
Email Marketing Field Guide
View all
5-Minute Friday | Do a Post-Mortem on ONE Email or Post
We love data over here
Nov 21, 2025
•
Heather Daenitz
3
Why Your Wine Marketing (Really) Isn’t Working
You gotta look at the whole pictures when determining if your marketing is working.
Nov 18, 2025
•
Heather Daenitz
6
1
1
5-Minute Friday | Update Your Welcome Email (or Create One)
Because nothing says “we’re glad you’re here” like… actually saying it.
Nov 14, 2025
•
Heather Daenitz
3
1
How many emails is too many?
It's all relative.
Sep 30, 2025
•
Heather Daenitz
2
Read it Like You're Not You
Inviting you to be a bit narcissistic when you proofread your copy
Sep 3, 2025
•
Heather Daenitz
3
10
Case Studies
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The Long Game
The ol' adage: marketing is a marathon not a sprint
Jun 2
•
Heather Daenitz
6
2
1
Why Hiring a Non-Wine Creator is Really Fucking Smart
A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…
Feb 10
•
Heather Daenitz
12
3
1
1:08:13
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
Season 2: Episode 13
Jan 27
•
Heather Daenitz
10
3
2
My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
And I'm still thinking about it
Jan 13
16
6
1
54:06
Be Authentic & Do Cool Shit with Ed Feuchuk of Farm Collective
In which we discuss risk-taking, having fun, and one-off wines
Nov 26, 2025
•
Heather Daenitz
59:10
Holistic Wine Marketing with Jason Haas of Tablas Creek
A case study in company culture, regenerative practices, and long-game storytelling
Nov 5, 2025
•
Heather Daenitz
3
47:43
Why I Rebranded My Winery with Sonja Magdevski of Clementine Carter Wines
A case study in transforming a legacy brand while honoring its roots.
Sep 3, 2025
•
Heather Daenitz
and
Sonja Magdevski
4
How to Sell Your Wine Without Scare Tactics-A Case Study
In which, I rewrite a script from a wine ad I keep seeing
Apr 26, 2025
•
Heather Daenitz
1
Content Creation
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Bottle Porn
A brief rundown of the different types of bottle photography and when & where you might use them
Feb 26
•
Heather Daenitz
15
1
5-Minute Friday | Now Make Content Out of It
Last week, I asked you to go search yourself on Instagram, TikTok, and Reddit to see what people are actually saying about your winery or your region.
Dec 19, 2025
•
Heather Daenitz
4
"Should I hire a professional?"
My honest and only slightly biased opinion on hiring a professional creatives for content.
Sep 9, 2025
•
Heather Daenitz
5
Talk Directly to Your People
Your Most Valuable Content Can’t Be Googled
Feb 11, 2025
•
Heather Daenitz
5
2
2
Get Wine Marketing Tips Delivered to Your Inbox Weekly
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Recent posts
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Bottle Porn
A brief rundown of the different types of bottle photography and when & where you might use them
Feb 26
•
Heather Daenitz
15
1
Why Hiring a Non-Wine Creator is Really Fucking Smart
A sort-of case study on StoK Coffee's Partnership with a non-coffee creator, a conversation about the farmer-as-influencer model, and other things that…
Feb 10
•
Heather Daenitz
12
3
1
DTC + Unified 2026 Recap
The Week the Wine Industry Finally Started Acting Like It Has Options
Feb 3
•
Heather Daenitz
15
17
6
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
Season 2: Episode 13
Jan 27
•
Heather Daenitz
10
3
2
1:08:13
My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
And I'm still thinking about it
Jan 13
16
6
1
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